Wednesday, March 11, 2009

Why Soul Vision is the Client Magnet that never goes away...no matter what the economy is doing!

I created Soul Vision when I asked people certain questions in the Telephone Strategies workshop I used to teach. All of a sudden they would start talking about what mattered to them in unedited and incredibly inspiring way. The room would gasp with a knowing that was almost euphoric because someone had gotten to the deep truth of who they are and what they stand for when they're not trying to edit or get approval.

It's like the most incredible perfect breeze that carries the smell of the flower you most love. You stop, you notice, you want to soak up that moment. It gets your attention. Frankly it was stunning! In a moment they saw whom they were and what they were here to do. The room would stop. The Resonance would change. And the person was never the same again...they knew without a doubt what they stood for...even though it had simply slipped out in a "conversation" (isn't that how the soul works anyway...through the unexpected cracks?).

I thought if "Vision Connects and Benefits Sell" why not create a process where people can express their deeper vision and combine it with the benefits they actually produce with clients.

Collaborating with my clients we created a format they could use as a concrete marketing piece to send potential clients (or use on their website). What surprised me was how the same format could look, feel and sound so different depending on who used it.

Here's the Magnetic part you've been waiting for. Clients started calling prospects, speaking a tangible, grounded one-liner from their Soul Vision and guess what? People called them back.

Clients turned their businesses around in the middle of a recession and a real estate buyers market!

Soul Vision is the great client magnet because it turns your Marketing into a Gift Rather than a Get. Every time you speak a part of your Soul Vision you feel like you're giving the gift of your best self and you are. Prospects feel your heart. They know when you are real. They know when it's your True Voice. They know. And you know.

It LIFTS your resonance. You feel hopeful! You see opportunity. You change! And the more you speak it the more powerful you feel. Speaking your Soul Vision is generous and personal. In a high tech world where people are hungry for high touch the more real the connection the more business you generate.

Here's the best news: Your True Self works no matter what the economic climate. It never goes away! It's always inside of you. It is the cornerstone of your marketing whether you are going for $100,000 or a million dollars a year. And no matter what else is happening you can trust your message because you look, sound and feel like you and only you! In the end, marketing that works always comes back to that.

And the fun part: once you consistently speak you're soul vision clients come out of the blue. Unexplainable and delicious even to the non-believers!


Want to come out and play? I have 3 spots left in the one time only Oakland, CA workshop. Click here to read more and register. If you want to set up a private session click here.

The Economy is Back on Track and Growing! Really Anne, are you crazy?


I don't know about you but even though I'm supposed to feel good, meditate, pray and ____________(name your favorite practice). Sometimes I just don't do it!

So I thought...why don't I come together with my Beyond Business as usual community... have a short time to pray, meditate or do a manifesting technique that gets all of us off to the right start and we experience the power of group at the same time.

And then I thought...why don't I give this as a gift to everyone on my email list. So that's what I am doing this instant! Many of you know that I combine metaphysics with business building.

I also find the best metaphysical practices from all over the world & combine them... even when they might seem incongruent. Today I combined western prayer with an Indian tradition. That's what you will find in this recording...a few minutes of prayer acknowledging that the Economy is Back On Track and Growing and my version of the Ahh Meditation created by Dattatreya Shiva Baba. Choose something you want to manifest and voila...the practice is right there for you to do on the recording! I love this technique and it works!

Click here to hear the recording.

Enjoy! And remember the Economy is Back on Track and Growing. Doesn't that feel good to hear? Imagine how good it will feel when you say it too!

Wednesday, March 4, 2009

The Power of Marketing with Your True Voice

Well I don't know about you but my True Voice did not come easy! Do you ever want to write your marketing but second-guess yourself? Ever compare yourself to other people in your field and come out looking really bad to your inner critic? I found that to be absolutely No Fun! Not Fabulous and Freedom did not come to mind! Honestly the words Prisoner of My Mind come to mind!!!!

So how do you work with this insidious little issue? I work with clients in three ways to unlock their True Voice. The first is to find out what your Unique Essence is. Now a lot of people talk about this but I tell you in marketing we will drop our unique essence the minute we see someone else's marketing and think it's better than ours. All of a sudden our uniqueness doesn't seem quite so cool! (or valuable). We drop who we really are and try to be someone else.

Want to know what the first descriptive word in my unique essence statement is? Quirky! I am quirky! It's part of what makes me so creative with clients, so edgy and playful. But what I thought was "Uh oh, people are going to think that's a little too out of the box." And then I realized my ideal clients would hire me because of that not in spite of it. What are some of the words that describe you and magnetize your best clients to you?

The second way to help you get to your True Voice is through Soul Vision. What in the world is Soul Vision you might ask? It's where I sit with you (on the phone or in person) and we see why you are here on the planet, what you are here to do (your business) and the results you intend to create with your clients. What is cool about it is once you see it...it can be your first marketing piece and then you can use it as the foundation for all of your marketing for years to come.

And the best part: You will look, sound and feel like you and nobody else and my favorite part: Good-bye competition! Hello Look How Fabulous You Are! (One Time Only! Find & Market Your Soul Vision Workshop March 28th, 2009 Oakland, CA. One time only price $195 (rather than $500). Click to read. )

And third find your Creative Genius or Personal Magic. I will keep this short and write more about it in other newsletters but the key is this: Creative Genius is that which you can do for hours and not get tired. You lose track of time it's so much fun and it satisfies your soul. You are brilliant at it! It is your personal magic.

As entrepreneurs we often try to do everything even when it's not our personal magic (like set up our email blasts on Constant Contact or 1shopping cart). I am one of the tech challenged so I know the value of getting someone whose magic is computers!! What are you willing to let go of this week so you can spend more time in your personal magic and creativity? That's True Recess! You have permission to go out and play (and make lots of money doing it!). Have fun!!

What I Learned at Recess

One day in the midst of hearing the word Recession one too many times I realized Recess was the root word of Recession. So I looked up Recess and it means Pause. You remember Recess, right? You know when the teachers let us out so we could go PLAY! For adults Recess can mean time to Create. Is creating one of the ways you play? I sure do!

When God, the Universe, the Spirit of Creation (you choose) sent me out for Recess I freaked out! Would my business fall apart? No! it didn't! but I realized I was being given the time to Re-create myself. The Universe knows exactly how to get my attention!

Do you know why the Universe wanted my attention? Because it knew I wasn't living my most brilliant life quite yet. Where was I settling or not having the time of my life? You know what I found out? That what I really love most is Creating!

I love sharing the Joy of Marketing: helping people find their True Voice, collaborating and creating marketing on the spot with people, and I love teaching Real People Real Success! I love to see the brilliance of people so they can see it themselves.

I enjoy breaking down complex marketing (like the Internet, websites and sales copywriting) and making it understandable and profitable for the un-tech savvy. (I learned through torture! Believe me I make it much easier and I do not speak techy language so you can actually understand what I say!) See Website Brilliance! Website Power! and Creative Copywriting for Conscious Entrepreneurs.

So how are you using this Recess to Recreate yourself and get to the next delicious level of your life? Go to my blog and share how you are creating anew? What are you doing to Feel Fabulous, Have Fun and Set Yourself Free?

Part of recreating yourself is finding and marketing with your True Voice. Making lots of money is so much easier! It literally dissolves competition and comparison on the spot! So read the article below. Your True Voice is yours alone...no one else has it and your ideal clients have been waiting to hear yours!!