The Power of Marketing with Your True Voice

Well I don't know about you but my True Voice did not come easy! Do you ever want to write your marketing but second-guess yourself? Ever compare yourself to other people in your field and come out looking really bad to your inner critic? I found that to be absolutely No Fun! Not Fabulous and Freedom did not come to mind! Honestly the words Prisoner of My Mind come to mind!!!!

So how do you work with this insidious little issue? I work with clients in three ways to unlock their True Voice. The first is to find out what your Unique Essence is. Now a lot of people talk about this but I tell you in marketing we will drop our unique essence the minute we see someone else's marketing and think it's better than ours. All of a sudden our uniqueness doesn't seem quite so cool! (or valuable). We drop who we really are and try to be someone else.

Want to know what the first descriptive word in my unique essence statement is? Quirky! I am quirky! It's part of what makes me so creative with clients, so edgy and playful. But what I thought was "Uh oh, people are going to think that's a little too out of the box." And then I realized my ideal clients would hire me because of that not in spite of it. What are some of the words that describe you and magnetize your best clients to you?

The second way to help you get to your True Voice is through Soul Vision. What in the world is Soul Vision you might ask? It's where I sit with you (on the phone or in person) and we see why you are here on the planet, what you are here to do (your business) and the results you intend to create with your clients. What is cool about it is once you see it...it can be your first marketing piece and then you can use it as the foundation for all of your marketing for years to come.

And the best part: You will look, sound and feel like you and nobody else and my favorite part: Good-bye competition! Hello Look How Fabulous You Are! (One Time Only! Find & Market Your Soul Vision Workshop March 28th, 2009 Oakland, CA. One time only price $195 (rather than $500). Click to read. )

And third find your Creative Genius or Personal Magic. I will keep this short and write more about it in other newsletters but the key is this: Creative Genius is that which you can do for hours and not get tired. You lose track of time it's so much fun and it satisfies your soul. You are brilliant at it! It is your personal magic.

As entrepreneurs we often try to do everything even when it's not our personal magic (like set up our email blasts on Constant Contact or 1shopping cart). I am one of the tech challenged so I know the value of getting someone whose magic is computers!! What are you willing to let go of this week so you can spend more time in your personal magic and creativity? That's True Recess! You have permission to go out and play (and make lots of money doing it!). Have fun!!